How well are your Traffic Techniques working?

You’re driving visitors to your website. But how do you know what they’re doing when they get there? Are they reading your carefully-crafted sales messages?
Never fear. There are some great tools available to help you work out what’s working for you and what’s not.
Whatever you’re doing in business, you need to understand the numbers. Google Analytics is a free, usually reliable tool which will provide you with lots of information about the traffic to your website and the behaviour of your visitors.
Its advanced tools allow you to see the number of daily visitors to your website and the top sources of that traffic – even which search engine is sending visitors to you.
You can also explore which keywords your visitors are using in their search and which pages of your website they land on or visit. And don’t forget – this is all for free!
If you aren’t targeting the RIGHT visitors to your site, you are simply wasting your efforts in driving traffic. It’s of no value to have lots of visitors if they are not at all interested in what you have to offer. Your analytics can help you by looking at your ‘bounce rate’. This shows how many of your visitors are bouncing back away from your site immediately.
A high bounce rate means you should look at things like what search terms are causing the wrong visitors to visit your site. You can also examine whether the traffic is coming to your site from the countries you are targeting.
Another cause of seemingly high bounce rates is automated networks that ‘spoof’ analytics programs into thinking your site is getting a lot of visitors who immediately leave. Your analytics program can tell you if it’s recording that lots of people are being referred by sites you’ve never heard from. A quick search on the internet will tell you if these sites are legitimate or not and, if not, you can easily exclude them from your analytics to give you a clearer result.
Analytics programs such as Google Analytics provide a wealth of information which can help you know whether your traffic techniques are working or not. They’re one of the basic tools any webmaster should be using.

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